Back to GuidesRun 50+ relevant queries across AI platforms
Record all brands mentioned
Calculate mention frequency
Identify consistent competitors Direct competitors - Same products/services
Authority competitors - High authority in your space
Content competitors - Strong content presence
Emerging competitors - Growing AI visibility Website authority (domain rating)
Content volume and depth
Social media presence
Wikipedia/directory listings Content Strategy
Publishing frequency
Content types (guides, research, tools)
Topic coverage
Author expertise Authority Signals
Backlink profile
Media mentions
Industry recognition
Expert contributors Run competitor content audits
Compare topic coverage
Note content depth differences Wikipedia presence
Industry directory listings
Expert authorship
Citation sources ChatGPT vs Perplexity performance
Query type performance
Sentiment differences Update business listings
Add missing schema markup
Optimize existing high-performing content
Respond to specific competitor advantages Create comprehensive guides
Launch original research
Build expert content program
Expand topic coverage Build Wikipedia presence
Establish thought leadership
Create industry-standard resources
Develop proprietary data assets Track relative mention rates
Note significant changes
Identify new competitor content
Adjust tactics as needed Full competitor audit
Strategy effectiveness review
Gap analysis update
Priority adjustment Major strategy reviews
Competitive landscape assessment
Long-term planning
Resource allocation
Intermediate
25 min read5 chapters
Competitor Analysis in AI Search
Understand why competitors appear in AI recommendations and develop strategies to outperform them.
Competitor Analysis in AI Search
Chapter 1: Identifying Your AI Competitors
Your AI competitors may differ from your traditional competitors. AI systems recommend based on authority and relevance, not just market position.