AI Visibility Monitoring Guide

Chapter 1: Why Monitor AI Visibility?

As AI search becomes mainstream, understanding how your brand appears in AI responses is critical. AI visibility monitoring helps you:

Understand how AI perceives and recommends your brand

Track changes in visibility over time

Identify opportunities to improve

Benchmark against competitors

The Visibility Gap

Most brands have no idea how they appear in AI search. This creates a visibility gap—competitors who monitor and optimize will capture more mindshare.

Chapter 2: Setting Up Monitoring

Define Your Brand Terms

Start by identifying what to track:

Brand name and variations

Product names

Key executive names

Related industry terms

Select Target Queries

Choose queries that matter to your business:

Product category queries ("best CRM software")

Problem-based queries ("how to improve customer retention")

Comparison queries ("HubSpot vs Salesforce")

Industry queries ("B2B marketing trends")

Choose Platforms

Monitor across major AI platforms:

ChatGPT (OpenAI)

Perplexity

Claude (Anthropic)

Gemini (Google)

Copilot (Microsoft)

Chapter 3: Key Metrics to Track

Mention Rate

Percentage of relevant queries where your brand is mentioned.Calculation: (Queries with mentions / Total queries) × 100Benchmark: Top brands in category typically see 30-50% mention rates.

Mention Context

Not all mentions are equal. Track:

Positive - Recommended or praised

Neutral - Mentioned without recommendation

Negative - Criticized or warned against

Competitor Share

Your share of mentions compared to competitors.Calculation: (Your mentions / Total competitor mentions) × 100

Citation Frequency

How often AI cites your content as a source.

Chapter 4: Competitor Benchmarking

Identify AI Competitors

Your AI competitors may differ from traditional competitors. Run discovery queries to identify who appears.

Build Comparison Dashboard

Track for each competitor:

Overall mention rate

Mention rate by query category

Mention sentiment

Citation frequency

Gap Analysis

Identify where competitors outperform you:

Specific query types

Certain AI platforms

Content topics

Chapter 5: Alert Configuration

Set Up Alerts For:

Mention drops - Significant decrease in visibility

Negative mentions - Brand mentioned negatively

Competitor gains - Competitors increasing share

New opportunities - Queries where you could rank

Alert Channels:

Email notifications

Slack messages

Dashboard alerts

Chapter 6: Reporting Best Practices

Weekly Reports

Mention rate trends

Top performing queries

Key changes from previous week

Competitor movements

Monthly Reports

Overall visibility score

Detailed competitor analysis

Content recommendations

Strategic opportunities

Executive Dashboards

High-level KPIs

Trend charts

Competitive positioning

ROI indicators

Getting Started

Sign up for Menra.ai free trial

Add your brand and competitors

Configure tracking queries

Set up alerts

Review your first visibility report