FinSecure: Winning Enterprise Deals Through AI Visibility
How AI recommendations influenced $5M in enterprise sales
FinSecure
Fintech / Security • 100-500 employees
1The Challenge
FinSecure had a superior product but struggled to get on enterprise shortlists. Decision-makers were increasingly using AI to research solutions, and FinSecure wasn't appearing in those initial discovery conversations.
The sales team reported that prospects often arrived with preconceptions about competitors formed by AI recommendations.
2The Solution
We developed an enterprise-focused GEO strategy:
Thought Leadership Positioning
Created authoritative content on financial security topics that established FinSecure executives as industry experts.
Analyst Relations
Built relationships with industry analysts whose reports influence AI training data.
Technical Documentation
Ensured all technical capabilities were well-documented and easily discoverable by AI systems.
Continuous Monitoring
Tracked mentions in enterprise buying contexts specifically, optimizing for decision-maker queries.
3The Results
FinSecure transformed their enterprise sales motion:
- Influenced over $5M in enterprise deals through AI visibility
- 78% of enterprise prospects now include FinSecure on initial shortlists
- Sales cycle shortened by 3 weeks as buyers arrive more educated
- 92 AI Visibility Score, highest in their category
"Enterprise buyers do their homework with AI before ever talking to sales. Menra.ai helped us show up in those early research conversations, which completely changed our competitive position."