GreenLeaf: Capturing 40% of AI Product Recommendations
How a sustainable products brand dominated AI discovery
GreenLeaf Home
E-commerce / Sustainable Products • 20-50 employees
1The Challenge
GreenLeaf was a well-regarded sustainable products brand with loyal customers, but they weren't capturing AI-driven discovery. When consumers asked AI assistants for eco-friendly product recommendations, larger competitors dominated the responses.
Despite having better sustainability credentials and customer reviews, GreenLeaf was invisible in the emerging AI shopping discovery channel.
2The Solution
We implemented a product-focused GEO strategy:
Structured Data Optimization
Enhanced all product pages with comprehensive schema markup, making it easy for AI systems to understand product attributes, sustainability certifications, and customer sentiment.
Review & Citation Building
Systematically increased presence on review platforms that AI systems reference, while maintaining authentic customer voice.
Content Authority
Created definitive guides on sustainable living that positioned GreenLeaf as the expert source, not just a vendor.
Competitive Monitoring
Used Menra.ai to track when and how competitors were mentioned, allowing real-time strategy adjustments.
3The Results
GreenLeaf became the dominant sustainable brand in AI recommendations:
- Captured 40% share of AI product recommendations in category
- Generated $1.2M in revenue directly attributed to AI discovery
- 920% increase in brand mentions across AI platforms
- 80% higher conversion rate from AI-referred traffic vs. other channels
"AI shopping recommendations are the new word-of-mouth. Menra.ai helped us understand and win this channel before our bigger competitors even noticed it existed."