Every source AI uses to talk about you - mapped and scored.
When ChatGPT mentions your brand, it's pulling from somewhere. Menra traces each citation - Reddit thread, review site, blog post, news article, your own docs - so you know which content is shaping AI's narrative about you.
Google SEO taught us that backlinks predict rank. In AI search the equivalent is citations - the sources an LLM pulls from when synthesizing an answer. If Perplexity keeps citing the same Reddit thread when it describes you, that thread is effectively a dofollow link for AI-era discoverability.
Menra extracts citations from every AI response, classifies them (news, community, review, own-domain, competitor-domain, docs, video), scores source authority using a combination of domain rating + mention frequency across LLMs, and shows them ranked by impact on your brand's answer composition.
Surprising finding from most customer onboardings: 40–60% of mentions are backed by sources the brand has never heard of. Community threads on niche forums. A 2-year-old review blog post. A Reddit comment from a satisfied user. Knowing these exist is step one; optimizing them is step two.
Own vs. third-party citations
The ideal state isn't that AI pulls from third parties - it's that AI pulls from **your** content when it backs up a claim about you. Menra splits citations into "your domain" vs. "third-party" and shows the ratio per prompt. A healthy enterprise brand sees 30–50% self-citations on branded prompts; if you're at 10%, AI doesn't trust your own docs yet.
The AEO feature (see /features/content-aeo) pairs with citation tracking: it scores your URLs for AI readiness and suggests structural changes (FAQ schema, direct-answer paragraphs, entity markup) that push your own pages higher in the citation order.
Citation graph visualization
Over time you accumulate hundreds of unique citations across prompts and platforms. Menra's citation graph groups them: nodes = sources, edges = "source X was cited N times for brand Y across M prompts", size = authority × frequency. You see at a glance which 10 sources do 80% of the work for your brand.
Filter the graph by platform (which sources does Perplexity favor vs. ChatGPT?), by competitor (are they dominating a citation source you're absent from?), or by time (what new sources started citing you this month?).
What you get
Every source attributed
No 'black box' - see the exact URL AI pulled from for each mention.
Authority scoring
Not all citations are equal. A G2 review beats a random blog; Menra weights them for you.
Historical graph
8-week rolling window of citations. Spot which sources are rising, which are fading.
Own-content target
Know which of your URLs AI already cites, which it ignores, and why (AEO score integration).
Competitor citation diff
Find sources backing competitors that ignore you - then go earn coverage.
Alert on new sources
Get notified when an unknown source starts citing you - catch PR hits and Reddit threads early.