What Is Article Schema? Authorship Markup That Feeds E-E-A-T

Article schema is the schema.org markup — Article and its subtypes BlogPosting and NewsArticle — that declares a page's editorial metadata in machine-readable form: headline, author, datePublished, dateModified, publisher, and image. It answers, unambiguously, the three questions every credibility-assessing system asks of content: who wrote this, when, and on whose authority?

Which fields carry the weight?

Four properties do most of the work. author should be a Person node with a name, a url to an author page, and ideally sameAs links to the author's LinkedIn or other profiles — turning a byline string into a resolvable entity. datePublished and dateModified establish freshness; dateModified in particular should reflect real content changes, since engines weight recency and detect cosmetic date-bumping. publisher should reference your sitewide Organization node by @id, chaining the article to the brand entity. Google's Article documentation covers the fields, and Top Stories treatment in Google draws on them.

How does Article markup feed E-E-A-T?

E-E-A-T — Experience, Expertise, Authoritativeness, Trust, with Experience added to Google's quality rater guidelines in December 2022 — is evaluated from signals scattered across the web: author reputations, publisher track records, citation patterns. Article schema is the wiring that connects your content to those signals. An article by a named, entity-resolved author with a linkable credential trail is assessable; an anonymous post is not. AI answer engines replicate this logic when selecting grounding sources — retrieval pipelines demonstrably favor sources whose provenance is legible, and marked-up authorship is provenance in its most parseable form.

What does a strong implementation look like?

Generate the JSON-LD from CMS fields so it can never drift from the visible byline and dates. Build real author pages listing credentials and linking out via sameAs, then point every article's author.url at them — a hub-and-spoke pattern that concentrates author authority. Keep dateModified honest and synchronized with sitemap lastmod. On a content operation of any size this is template work done once, after which every published piece ships with its credibility metadata attached — the machine-facing complement to the human-facing bylines and reviewer credits that content quality programs invest in.